Russian River, CA

Russian River, CA

Avia and their strategic partner, Great Destination Strategies developed a regional wayfinding program for the Russian River Resort Area which included the towns of Guerneville, Monte Rio and Rio Nido. The wayfinding program followed a comprehensive branding phase. Primary gateways announced entry into the resort area and community gateways marked the entries into each of the three towns. Vehicular guides, pedestrian guides, information kiosks. river landing markers, banners and park identity signs were included in the program.
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