We developed a wayfinding program to support a major rebranding effort. The program not only addressed their main campus, it also included four clinics around the Twin Cities and seven out-state clinics. We created a budget and phased implementation to spread the work over a few years. Once the rebranding project was complete, we began working on an interior signage package that is to be implemented as they freshen up each site. The staff wanted the interior signage design to be much more fun and playful than what they currently had. Using elements of the new brand, we created a package of sign types that used different colors and shapes to highlight the various destination types. Gillette has just begun implementing the interior signs by updating the signs in a newly renovated corner of the hospital.
