Located at the doorstep of Maine’s great North Woods, the Moosehead Lake region includes several towns and villages. A regional wayfinding program was developed to help visitors discover destinations within Moosehead Lake and its communities. The brand supportive system included gateway signage, vehicular guides, kiosks and park identity signage. Custom map icons were designed for an interactive online map and will be used for a free-standing directory kiosk slated for a future phase implementation.